A full redesign for a fast-growing trading brand

Breakthrough offers simulated trading accounts with real payouts — and over time this product matured into a serious commercial success. As the brand grew, the website needed to match: sharper positioning, clearer flows, higher trust, and a more premium feel. This redesign focused on making the offer instantly understandable, reducing friction in the path to purchase, and using interaction and motion to keep users engaged without distracting from the core message.

From concept to launch — plus ongoing optimisation

This was an all-encompassing project: concept, UX/UI, development, complex CMS implementations (beyond basic Webflow usage), payment processing, and post-launch conversion improvements. The build also involved managing external animation artists and integrating interactive sections across the site. The end result is a high-performing marketing site designed to scale with the business — visually polished, technically solid, and built to sell.